One of the most significant changes of the skin as we age is increased dryness. The hormonal changes that accompany aging can accentuate this. Mature skin tends to be dry and tight, with a rough, wrinkled texture and a dull appearance. A significant part of this can be attributed to a reduction in the water content_PG of the uppermost layer of the skin, a decrease in intercellular lipids, and a decrease in sebum secretion, all of which are needed for skin to stay soft, supple and smooth.
Consumer research carried out by Olay has shown that mature women consider moisturization to be a primary need. Indeed, many women find that when they reach menopause the moisturizer that they have used for years is no longer enough – our skin can still feel dry and tight. Mature skin has a greater need for good daily skin care, including mild cleansing and rich moisturization.
Recognizing the special needs of mature skin, Olay has created the Total Effects range of rich creams, fluids and mild cleansers that deliver maximum moisture nourishment.. The Total Effects line is specially formulated to harness the power of 7 vitamins and minerals to help your skin defy the effects of aging.